Video as a means of presenting your organization have become increasingly important. An effective video has always been a powerful method of presenting a message but in the past it was limited to specific occasions or limited audience presentations.
Of course to be an effective message there are many components. The overall story line and message give the structure, flow and punch. The scripting or cutting of the voiceovers and interviews must support the storyline and flow. The visuals may be a combination of shot footage, interviews, still photographs, charts and figures presented using animation and illustrations. Music and ambient sounds bring life and if selected carefully or written specifically for the video bring emotional impact and flow. Be sure to include a closing on the video that has a specific “Call to Action” and a link to your website or a specific web page where people can act – get involved, donate, volunteer, join or whatever is appropriate.
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