Films vary as to their purpose and objectives. This will impact the type of film that you will make.
In the initial planning of a film decide on what type of film you want to make. Who will be the primary audience for the film, and who are the secondary audiences. What would be the distribution plan. For example will the film normally be shown in small meetings, at seminars and as an opener with discussion following – or would it be shown on television or internet. What would be the language requirements, the best length for the film, and formats.
- Project documentation films are useful in documenting the progress, challenges, implementation and affect on the communities or project areas. They are useful with donors, looking for extension on funds, building out pilot projects to new areas, interacting with the communities that were participating. In a project documentation film it is useful to start this EARLY in the project – not just as an after thought as a project is coming to a close. (more )
- Fundraising films – may be used with board members, distributed on DVD, used at meetings, seminars, conferences to show to target audiences. Sometimes this includes one or more Public Service Announcements (PSA)s or different lengths / languages of films to suit the objectives. A fundraising film should show the challenges and problems faced and how the organization is already working in this area – or plans to work in the area. Success stories are a powerful method to show change in individuals lives and in the community. People and organizations that have supported the project in the past want to know how their participation has impacted the problem and what are the future plans and strategies.
- Awareness raising / Advocacy – these films are more to raise awareness in specific target audiences – e.g. community leaders, women, government officials at different levels, international audiences, children etc – there is some “call to action” or intent to change awareness, behavior and attitudes.
- Training films – these may be used to train people in new communities, provide consistent training for project managers and programme managers, or to teach specific concepts and skills that can be effectively illustrated through film. Films are useful in “Train the Trainer” programmes and can provide trainers with a tool they can use with their own training groups.
Eckova Productions works with organizations to create effective films to help you reach your objectives. Please contact me if you have any questions regarding the type of film that would be appropriate for your need. Denise Davies firstname.lastname@example.org You may view samples of films on the website http://www.eckova.com