Film and video are important methods in communicating during a fund raising campaign. A well planned film will show the problem or situation, people telling their stories, and showing real events and individuals.
People responding to the problem show how your organization is working to solve the problem and deal with the situation.
Flood Disaster
What has been their experience? What are the challenges? What is still needed?
You want your audience to identify with the challenge and that their involvement and donation can help to be part of the solution. The film should convey some message of hope as well as the problem.
An effective fund raising film should:
- Build credibility for the organization accepting the donations. The donors want to feel assured that their money will be well spent and that the organization is honest and using the money or goods effectively.
- Provide information on HOW to donate. If you are collecting money – then how and where should they send it. This can be done with a link to a website, or a phone number or address. If you are collecting goods – then a website address may also be the best way to give detailed information.
- Show real people and situations to build understanding and empathy in your audience.
- Show success stories of how your organization is working to impact the problem
- Give some vision of the future needs and activities.
- Document the activities of your organization and how funds are being used.
How will your film be used?
There are several methods for using your fundraising film.
- On your website to keep current and potential donors updated
- At fundraising events
- On Facebook to spread the word through social networking
- On YouTube
- In email newsletters
- At board meetings and seminars
- On television
- On DVD to circulate via other person to person or small meetings
Eckova is currently working with several nonprofit organizations in Pakistan on films for the current flood disaster. Please contact us for additional details.
